Robt. Burns was famous for being "the cigar pronounced with the abrupt and hard T". Ultimately they went out of business because people stopped being able to say the name properly and avoided asking for it from behind the counter.
Showing posts with label Poor Branding. Show all posts
Showing posts with label Poor Branding. Show all posts
12.21.2012
Ridiculous Robt. Burns Cigar Commercial
Robt. Burns was famous for being "the cigar pronounced with the abrupt and hard T". Ultimately they went out of business because people stopped being able to say the name properly and avoided asking for it from behind the counter.
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