Crazy Old Folgers Coffee Commercial From The Annals of Advertising

Folgers was advertising it to be so good that people were actually making love to it. Then they released a shocking bit of advice that people were reluctant to take seriously. They said you could eat the coffee. At the time people figured eating and insufflating the Folgers instant coffee crystals could benefit your health. This was one of the early medical myths debunked by doctors even before people realized smoking was unhealthy.