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| Fan food is extra popular around summer. |
Dairy Queen’s slogan is “This is fan food, not fast food” and they pretend like people know what that means. What the hell is “fan food”? Are they talking about food created with the use of a fan like whipped cream or something? Are they talking about food for fans of professional sports teams? Neither of those explanations make sense. What I’m assuming they mean is their food is so good that it garners a fan base of fanatic enthusiasts. The problem with that message is it’s not clearly communicated through the term “fan food.” I sincerely doubt people hear “This is fan food, not fast food” and understand what that means. This is not a phrase that will take off with people. When was the last time you heard someone say “Hey you wanna get some fan food?” No one says that because it sounds incredibly stupid and would only serve to confuse the other people listening. Also, “fast food” isn’t a slur. Dairy Queen IS fast food. Just accept what you are. There’s nothing wrong with getting food quickly. That was the whole idea when fast food was invented. People like fast food. Just be comfortable with who you are, Dairy Queen. There’s no need to invent weird new adjectives for yourself. And if you do make up new phrases to describe yourself, at least have the courtesy to do a couple commercials where you explain what the hell you’re talking about.
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| Dairy Queen isn't that popular in South Korea. |
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