Dumbass Sayings: “Sell The Sizzle, Not The Steak”

One of the most famous sayings in the world of sales is “Sell the sizzle, not the steak.” This is really weird advice that doesn’t actually work. First off, how many steak salesmen are there? Even if there was a steak salesman I’m pretty sure they would sell the actual steak. How the hell would he or she sell the sizzle of a steak? How does one judge a sizzle? How can you tell which sizzles are good and which aren’t? Any steak can sizzle, only a moron would make a purchase based on the hissing sound produced by the act of frying. There might be a steak that sizzles great and tastes like taint because it’s covered with special sizzle enhancing chemicals. Selling the sizzle is an incredibly dishonest practice. This saying should be “Find morons and take advantage of them.” That’s a more honest interpretation of “Sell the sizzle, not the steak” of course if you’re being honest you’re probably not in sales.

If you're selling nipple flesh then you want to sell the sizzle because that's about the only positive.