|Indestructible wrapper for your protection|
The second huge issue I take umbrage with is the wrapper. For a company with "Nature" as the first word in the title, the wrapper that each two bars comes in is made out of the most NON-biodegradable material I have ever seen. There is no way you can bury that under dirt and it would ever even begin to deteriorate. The Nature Valley wrapper seems unnecessarily thick for what it's protecting: two thin bricks that probably wouldn't shatter if there was no protection at all. Surely they could use some sort of recycled paper based material to wrap their product. It's hypocritical and disturbing, especially when you see commercials where someone's enjoying one of their bars on a mountain top or valley. On the back of the box they show testimonials of people who eat their bars on hiking trails and while kayaking. Yeah just toss that wrapper out and let a deer eat it and die of bowel obstruction complications. That's a great way to get back to nature! Throw in the fact that not all of the ingredients are actually natural and this is very difficult product to support. You leave a lot to be desired Nature Valley, I see right through your bullshit!