Dominos Pizza Wants You To "Get Out of Your Comfort Zone"
When you have to liken the items on your menu to "scary" experiences that most people are reluctant to try, that's bad. You may as well be selling giant deep fried tree grubs at that point. Dominos' failure isn't the fault of the people for being pussies, it's Dominos' fault for making things that don't visually appeal to people's hunger for food. When someone says "Try it, you might like it!" the "it" they're talking about is usually free, but to expect people to gamble on weird looking food with their own money is just flat out stupid.