The slogan for Lays potato chips is “Betcha can’t eat just one!” When people hear this they think “What a great slogan! It’s so true! You really can’t eat just one!” Yeah, that’s because you can’t eat just one of ANY SNACK FOOD. Are you stupid? Who the hell eats ONE peanut and just walks away? When you’re dealing with small foods, that’s the whole damn point. You need to eat more than one just to make it worth your while. It’s not necessarily a compliment to see someone eating more than one of your chips. The only reason someone would eat only one potato chip would be is if the chip was horribly disgusting. So basically Lays is saying “Hey, it’s not rat poison!” That’s not exactly a ringing endorsement. It’s not a great slogan if it can apply to anything. Skittles could just as easily use this slogan because who the hell eats just one Skittle? Instead they go with something intriguing like “Taste the rainbow.” That’s a damn slogan. “Betcha can’t eat just one” is just goading people into a wager both you and they know they can’t possibly win. That’s unfair to people who have gambling addictions and unfair to people with eating disorders. Those are the people Lays is trying to take advantage of with this slogan and it’s sickening.
|I ate just one once. Frito Lay still hasn't payed up.|