Subway's "Turkeytopia"

The newest promotion for the Subway sandwich folks is called "Turkeytopia"... I don't really understand how this happened. It's not even a proper pun. You replaced the letter "U" in the word "Utopia" with the word "Turkey". There's no rhyme or anything, not like "FebruANY".

The saddest thing about Turkeytopia is it coincides with the major news story of a New York City mother who was reported missing in the country of Turkey and recently discovered dead by local officials. Now the poor family of that deceased woman has to be constantly reminded of their tragic loss by Philadelphia Phillies all-star Ryan Howard talking about living in a "Turkeytopia". Well that woman wasn't experiencing Turkeytopia, and by god neither will I!