I recently saw an
anti-smoking ad that featured an older woman who was addicted to
cigarettes. She showed how she gets ready in the morning by putting a
wig on her bald head and screwing an orange juice cap over the hole in
her throat. This is somehow supposed to scare people away from smoking
by sending the message "Don't smoke or you'll end up like this ugly
freak!" To me, that's ineffective and cruel.
If anything, commercials
like this are advertisements promoting smoking. Who wouldn't want to be a
beautiful, inspirational woman like that? How dare they present this
courageous woman as a sign of what NOT to do. The fact that she herself
has agreed to be in the ads is disturbing. Why do we live in a society
where people like this are made to feel shitty about themselves? So you
have a wig on and a Tropicana orange juice cap in your neck, WHO CARES?
The fact that you have the power to keep on going with your life is
empowering to all people. If you want to scare people from smoking show
them a corpse, don't show a vibrant, strong, uplifting living human
being.
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